PRACTICAL WHIMSY
NEWS HIGHLIGHTS
FALL 2006

• Brooke Shields and her husband "Entourage" co-executive producer Chris Henchy were gifted with a PRACTICAL WHIMSY ultimate gift set for their new addition, baby girl Grier.
  
  
• Adam Sandler and wife Jackie were gifted with PRACTICAL WHIMSY products for their new baby girl, Sadie.
  
  
• A producer for "Oprah" was gifted with a PRACTICAL WHIMSY ultimate gift set for a baby boy arrival.
  
  
• "The Complete Idiot's Guide to Clear Thinking" (penguin 2005) is featured in numerous back-to-school articles, including those in "The Calgary Sun" and "School Reform News."

PRACTICAL WHIMSY
NEWS HIGHLIGHTS
SUMMER 2006.

• PRACTICAL WHIMSY's Joe LoCicero is featured as a lifestyle expert in the August issue of "Cosmopolitan."
  
  
• In a June article titled "7 Days to a Better Brain" in "Woman's World," PRACTICAL WHIMSY's Joe LoCicero gives tips on clear thinking.
  
  
• Joe LoCicero is signed for the books "Cake Decorating for Dummies" (Wiley), due out in April 2007, and "Streetwise Event Planning" (F&A/Adams), due out in October 2007.  Those books join LoCicero's "Streetwise Business Communication" (F&W/Adams), to be released in February 2007.
  

PRACTICAL WHIMSY
NEWS HIGHLIGHTS
SPRING 2006

• Ben Stiller and Christine Taylor gifted friends who were expecting with a
PRACTICAL WHIMSY minki-dot baby blanket.


• Joe LoCicero appears on SIRIUS' Martha Stewart Loving Radio's "Morning Living" program, offering a stylish assortment of clear thinking tips.
  
  
• "The Complete Idiot's Guide to Clear Thinking" is featured in the April issue of "Cosmopolitan."

PRACTICAL WHIMSY 2005
NEWS HIGHLIGHTS

HELP NEW ORLEANS: A CALL FOR POLITICAL LEADERS TO HAVE THE LoCICEROs' "CLEAR THINKING" BOOK

New Orleans Times-Picayune columnist Angus Lind devoted much of his column on January 17 to "The Complete Idiot's Guide to Clear Thinking" (Co-authored by Joe LoCicero) writing that "our political leaders... would be well-served by purchasing [this] book." You can read the complete column at: New Orleans Times - "Stop & think"

PRACTICAL WHIMSY ON THE RADIO

PRACTICAL WHIMSY's Joe LoCicero was recently heard on the Midwest's "Power!Talk" radio show with host John St. Augustine, and on San Diego's Cash1700's "Real Estate Today" with tips and advice for "Clear Thinking" during a house remodel.

JULIA ROBERTS ON THE RECEIVING END OF PW BLANKETS

Another celebrity gifted Julia Roberts with two PRACTICAL WHIMSY baby blankets (the Kiwi Paper Doll and the Hondo) for her twins, Hazel and Phinnaeus.

"THE COMPLETE IDIOTS' GUIDE TO CLEAR THINKING" HITS BOOKSTORES

"The Complete Idiots' Guide to Clear Thinking," featuring all sorts of advice that can be used for problem-solving, decision-making and creative thinking at work, at school and at home, is now in bookstores everywhere and available at: Amazon.com.

THE FONZ IS COOL WITH A PW PILLOW

Henry Winkler (star of the new CBS series "Out of Practice") was gifted with a custom-made PRACTICAL WHIMSY pillow, made out of vintage 70's fabric that featured line illustrations from the ABC/Paramount "Happy Days" classic sitcom.

PRACTICAL WHIMSY HOME ON WEST L.A. HOLIDAY TOUR

The PRACTICAL WHIMSY home was selected as one of five homes featured during an exclusive West L.A. Holiday Home Tour. Bedecked with a "Retro Thanksgiving" theme, the hometour was guided by docents wearing PRACTICAL WHIMSY aprons, and specially-made PRACTICAL WHIMSY tablecloths, pillows and hanging artwork were featured that fit the theme.