PRACTICAL WHIMSY was founded in 2003 by husband-and-wife team Lori & Joe LoCicero to e-spouse the virtues, values and victories of "Southern Hospitality, Hollywood Style" and - in that vein - offer up a range of like-minded groovy goods and hip tips. Practical Whimsy encourages Celebration, Family and Style.
Lori continues to run the company after Joe’s passing in 2008 bringing in new ideas and innovative products for family and home. Joe’s writing continues his legacy with four best selling books The Complete Idiot's Guide to Clear Thinking, Streetwise Business Communication, Streetwise Event Planning, and Cake Decorating for Dummies available at Amazon.com and all fine book venues.
Lori LoCicero Biography
As a film and television director, editor and writer, Lori LoCicero always has striven to draw viewers into kaleidoscopic comedy filtered through her inimitable perspective. That work on numerous television pilots, independent films and behind-the-scenes projects has provided an impressive foundation for the groovy goods and hip tips PRACTICAL WHIMSY offers.
She started PRACTICAL WHIMSY with her husband Joe shortly after the birth of their first child during a hiatus from Hollywood. In that time, she noticed a lack of high-quality goods geared toward family living -- and exuding a chic but accessible feel -- so the couple pooled their creative talents to design and manufacture. Their delightful selection of products currently includes such items as baby blankets, sofa pillows, dining room tablecloths and chef's aprons sure to brighten up a room pre-, during and post-baby.
Drawing from her directorial experiences of set designing, wardrobe selections, art direction -- and even lighting -- Lori brings a keen eye for vibrant colors, flattering styles and sensible applications in products that make life pop.
Lori's most recent Hollywood project was "Celebrity Bites," a television pilot she directed and edited for Food Network that is billed as the "Entertainment Tonight of the food world." Previously, for WE (AMC's Women's Entertainment Network), she directed and edited the pilot "Broads Playing Poker," a fast-paced, late-night talk strip featuring a table of witty women. Lori first garnered attention with "Real Doll," a comedy shot on 35mm film which marked her inaugural foray into independent filmmaking. The film, which she directed, produced and co-wrote with her husband Joe, received acclaim for its quirky, candy-colored take on self-image as it followed a woman who pursues the ideals and adventures of being "Barbie." "Real Doll" was featured at the Newport Beach and Palm Springs International Film Festivals, the Fantasporto festival in Portugal, as well as on the IFILM.com website.
Lori's other experience includes directing and editing the behind-the-scenes projects "The Making of 'Born to Be Wild,'" and "A Glimpse of the Glimmer," for the Warner Bros. feature films "Born to Be Wild" and the Steven Seagal thriller "The Glimmer Man," respectively. She also directed and edited "The Way Lincoln Was Shot," a mockumentary based on TNT's telefilm "The Day Lincoln Was Shot."
During her directing and editing posts, she has also written several feature film scripts and television pilots with Joe.
She began her entertainment career as a page for Paramount Studios -- during which time she met Joe on the Paramount lot -- and was a show manager for such Paramount television series as "Entertainment Tonight" and "The Arsenio Hall Show." She graduated from UCLA with a Bachelor of Arts degree in communications.
Lori continues to run the company after Joe’s passing in 2008 bringing in new ideas and innovative products for family and home. Joe’s writing continues his legacy with four best selling books The Complete Idiot's Guide to Clear Thinking, Streetwise Business Communication, Streetwise Event Planning, and Cake Decorating for Dummies available at Amazon.com and all fine book venues.
Lori LoCicero Biography
As a film and television director, editor and writer, Lori LoCicero always has striven to draw viewers into kaleidoscopic comedy filtered through her inimitable perspective. That work on numerous television pilots, independent films and behind-the-scenes projects has provided an impressive foundation for the groovy goods and hip tips PRACTICAL WHIMSY offers.
She started PRACTICAL WHIMSY with her husband Joe shortly after the birth of their first child during a hiatus from Hollywood. In that time, she noticed a lack of high-quality goods geared toward family living -- and exuding a chic but accessible feel -- so the couple pooled their creative talents to design and manufacture. Their delightful selection of products currently includes such items as baby blankets, sofa pillows, dining room tablecloths and chef's aprons sure to brighten up a room pre-, during and post-baby.
Drawing from her directorial experiences of set designing, wardrobe selections, art direction -- and even lighting -- Lori brings a keen eye for vibrant colors, flattering styles and sensible applications in products that make life pop.
Lori's most recent Hollywood project was "Celebrity Bites," a television pilot she directed and edited for Food Network that is billed as the "Entertainment Tonight of the food world." Previously, for WE (AMC's Women's Entertainment Network), she directed and edited the pilot "Broads Playing Poker," a fast-paced, late-night talk strip featuring a table of witty women. Lori first garnered attention with "Real Doll," a comedy shot on 35mm film which marked her inaugural foray into independent filmmaking. The film, which she directed, produced and co-wrote with her husband Joe, received acclaim for its quirky, candy-colored take on self-image as it followed a woman who pursues the ideals and adventures of being "Barbie." "Real Doll" was featured at the Newport Beach and Palm Springs International Film Festivals, the Fantasporto festival in Portugal, as well as on the IFILM.com website.
Lori's other experience includes directing and editing the behind-the-scenes projects "The Making of 'Born to Be Wild,'" and "A Glimpse of the Glimmer," for the Warner Bros. feature films "Born to Be Wild" and the Steven Seagal thriller "The Glimmer Man," respectively. She also directed and edited "The Way Lincoln Was Shot," a mockumentary based on TNT's telefilm "The Day Lincoln Was Shot."
During her directing and editing posts, she has also written several feature film scripts and television pilots with Joe.
She began her entertainment career as a page for Paramount Studios -- during which time she met Joe on the Paramount lot -- and was a show manager for such Paramount television series as "Entertainment Tonight" and "The Arsenio Hall Show." She graduated from UCLA with a Bachelor of Arts degree in communications.
